By David Droschak
Dallas-based ClubCorp has acquired six additional luxury golf and country club properties across the Southeast, including Bermuda Run Country Club outside of Winston-Salem and Firethorne Country Club in Union County outside of Charlotte, as part of a $44 million deal.
Bermuda Run Country Club in Bermuda Run is a private country club offering 36 holes of golf designed by Ellis Maples and son Dan Maples, two clubhouses, an Olympic pool with lazy river and tennis center. Meanwhile, Firethorne Country Club in Marvin, N.C., is a private country club with an 18-hole golf course, clubhouse, waterpark with four pools and a tennis complex.
The additions bring the number of ClubCorp properties in North Carolina to 10, and represents a major draw for business leaders and affluent families to invest in the region, bringing more revenue to the area through ClubCorp’s ONE program, officials said.
“We are very excited to add these six clubs to our industry leading collection of clubs,” said Mark Burnett, ClubCorp chief operating officer. “As they all are located in existing ClubCorp markets, we are able to enhance the value of ClubCorp’s unique O.N.E. program in several of those markets in addition to providing more world-class golf for our many traveling members.”
The unique O.N.E. (Optimal Network Experience) program provides value-oriented benefits at the member’s Home Club, in their Community, and Worldwide benefits that include complimentary green fees and complimentary dining when traveling throughout the ClubCorp Network – now offering access to more than 300 private clubs and special offerings at more than 1,000 hotels, resorts and entertainment venues.